Introducing “breathtaking” websites
When I started learning web design, I came across many amazing websites that had:
- Complex animations.
- 3D models.
- Unconventional Navbars. Sites like this one:
Or this one:
I was overwhelmed. “How am I going to get to that level? Are these sites the standard in the industry??”
The real goal of most websites 🎯
After a bit of research, and thanks to a great video by a YouTuber named Sajid (linked below), I realized something:
Most sites don’t need to be beautiful. They need to be clear.
Different websites can have different goals.
Sometimes the goal is to stand out, and that’s when super unique designs are perfect.
However, most websites need to help the target reader figure something out.
- Business websites need to communicate the benefits of the product.
- Personal websites need to focus on showing personal work or CV.
- Most websites need a clear and easy CTA.
Clear and functional wins
We design our website with the customers in mind.
The only thing that matters is helping them achieve their goal.
And beautiful can often get in the way of it:
- If we offer an awesome-looking, never-before-seen Navbar, but the customer can’t use it, because he has never seen it before, then we have failed.
- Heavy animation requires loading time, and users don’t have the patience to wait. That’s why we see the same website layouts over and over again.
It’s because they work.
What makes a clear website?
- Straightforward copywriting
- Easy-to-read font
- Good use of white space
- A well-defined purpose for each page
- Clear CTA
This is the video I mentioned above. Sajid’s channel is an amazing resource.