The most common mistake businesses make ❌
I see so many bad titles lately.
Why are they bad?
They are meaningless.
Can you tell me what the businesses below do? 👇🏽
They are vague, generic, and don’t give any value or clarity.
They try to sound smart instead of being clear.
And it’s not just confusing, it loses customers.
why you can’t afford to mess up your titles 🫵🏽
- It’s the first thing people read. It’s the ultimate first impression.
- If they don’t understand what the business do, or if it’s even relevant for them within 3 seconds, they bounce off the site.
the simple formula to make effective headlines 📰
Here it is:
[What you do] + [Who it’s for] + [Biggest benefit]
- You don’t have to do all three. Choosing 1 or 2 is good.
- Say what it is you do, who you help, or what people get from using your website.
- Powerful titles use all three, for example: **Webflow:**Full control of web development for designers. No coding.
- Canva:* Design tools for non-designers who want stunning graphics in minutes.*
- Monday.com: Project management for teams that move faster
Examples of good headlines
What you do + biggest benefit:
Biggest benefit:
Who it’s for:
What you do + biggest benefit:
Tips and Tricks 🤹🏽
- Clear > Clever. Use simple language. Avoid buzzwords.
- Stand out. Write about what makes you unique. Why choose you over the competitors?
- Write 20 Headlines before you choose one. It’s all about practice.
Want help fixing your headline? Reply with your website link and I’ll review it for free.
Let’s make your first impression count.
– Ido