BTI Breath Therapy Institute new website

BTI

FULL NAME: Breath Therapy Institute
CATEGORY: Health & Education
SERVICES: Strategy, Design, Dev
PAGES: 20
LANGUAGES: Hebrew + English
CMS: 5 Collections
YEAR: 2024
LIVE SITE: breath-therapy.com

A decade of credibility, finally with a home on the internet.

BTI is Israel's biggest breath therapy training institute. Certifications, workshops, desert retreats, and an alumni community of over 300 practitioners who carry this work out into the world. A decade of credibility built entirely in person, but online they had broken pages, no imagery, and no way for anyone to understand what BTI is, let alone apply.

THE PROBLEM

A decade of credibility.
Zero digital proof.

The old site read like internal notes. Dates, logistics, scattered updates. No clear answer to "what is this place?" A prospective student, a workshop attendee, and a referring therapist all hit the same wall with no path forward for any of them.

Breath therapy lives in desert retreats, group workshops, deep personal moments. The old site had none of this. No photos, no feeling. No application path for their flagship certification. Hebrew only, for a practice with international reach.

BEFORE / AFTER

THE APPROACH

Three audiences.
One site. No one left
without a path.

The rebuild started by mapping BTI's three audiences: prospective students evaluating the certification, workshop attendees looking for their next experience, and health professionals exploring referrals. Each arrives with different questions and needs a different path.

20 pages structured around those three journeys. Real photography from actual BTI retreats. Five CMS collections for full editorial control. A full bilingual build across every page, with a persistent language toggle that doesn't lose your place.